Signature & Best Durian
All in One Marketplace
“Southeast Asia’s First B2B2C Durian Marketplace — Connecting Farmers, Merchants, and Consumers through Technology”
Who we are
About Us
Meet the Founders of SB Durian Marketplace
KENNY NGUI
Drives the business strategy and execution of SB Durian Marketplace. With strong expertise in operations and technology, he leads marketplace expansion, logistics optimization, and product innovation.
CHEARY CHEAH
With 12 years of experience in Malaysia’s political and public service sector, Cheary transitioned into entrepreneurship to lead SB Durian Marketplace’s fundraising, investor relations, and brand building.
Founders’ Mission
We are building Southeast Asia’s largest B2C2B durian marketplace, connecting farmers, merchants, and consumers through technology.
Core Values
👁Transparency 💡 Innovation ⚡ Execution 🌱 Sustainability
Our Services
What Service We Offer
SB Durian Marketplace offers customers a one-stop durian ordering and delivery service, empowers merchants with a multi-channel digital sales platform, and equips farmers with an intelligent data management system, driving a complete upgrade of the durian industry.
One-Stop Durian Delivery
Our e-commerce platform brings together trusted durian brands, offering a wide variety of choices. With one-click ordering and cold-chain delivery, customers enjoy the best durian experience right at home.
Immersive Experience
Just like standing at a durian stall: large photos/short clips, tasting notes and ripeness cues help you compare varieties fast—then order in one tap with cold-chain delivery to your doo
Multi-Channel Sales Platform
SB Durian Marketplace empowers merchants with an integrated e-commerce platform Multi-channel sales,Easy management and Brand growth
Marketing & Growth Support
SB Durian Marketplace equips merchants with comprehensive marketing and growth tools. Advertising， Promo tools and Analytics
Intelligent Orchard Management
IoT monitors climate, soil and harvest for smarter orchard management.with blockchain traceability, durians stay transparent and boosting efficiency.
Logisics Support
Cold-chain logistics keeps durians fresh from orchard to consumers.
With cross-border shipping, farmers and merchants expand into Southeast Asia and global markets.
Our Mission
To transform the traditional durian trade into a transparent, efficient, and trusted ecosystem — where farmers gain fair opportunities, merchants access reliable supply, and consumers enjoy the best durians with confidence.
CONSUMERS
- Brand Performance Analytics
- Access authentic, high-quality durians
- Shop with confidence through trusted supply
MERCHANTS
- Gain stable, reliable supply channels
- Stock Availability Monitoring
- Expand market reach with technology
FARMERS
- Achieve fair trade opportunities
- Secure better income through direct sales
- Smart Management and logistic barriers
Premium Heritage Durian
Protecting the most authentic durians, building the most trusted durian brand — it all begins with SB Durian Marketplace!
